The Municipality of Pura is a fourth class municipality found at the northeastern side of Tarlac Province abutting the municipality of Guimba in the Province of Nueva Ecija. As its name implies, everything in here is pure and natural. It is a growing community located in the mid-northern part of Central Luzon’s extensive central plains.
It is within the cross road of three major thoroughfares, the Tarlac-Pangasinan-La Union Expressway, the Gerona-Guimba Road and the East-West Coast Road (Dingalan-Lingayen Highway) which brings a great deal for economic growth. Along with this, PURA is envisioned to be a sustainable community characterized by a mix of land uses that combines utility and aesthetics that gives an ambience that soothes the spirit, invites high productivity, and encourages healthy living.
We encourage everyone to visit and witness the pureness of our municipality. Come and enjoy the beauty of our place and experience our “Puranian” cordiality.
It was during the Spanish regime when migrants coming from the Ilocos Region ( Ilocos Norte, Ilocos Sur and La Union) moved southward to look for arable lands. These early settlers were forced to abandon their place of birth because it consisted of narrow coastal plains and highlands where agriculture is not a promising means of livelihood.